Success in Network Marketing is all about Building Relationships
Monday, March 14th, 2011Does it come as a surprise to know that your Network Marketing or Direct Sales opportunity may not be a fit for everyone? Although you may feel that the products, company or opportunity you represent are the very best (and I hope you do feel this way about your business), they may not be the right products, company or opportunity for everyone that you talk with about them.
So, how do you know if your opportunity is right for someone? By getting to know them. Sincerely be interested in finding out more about them as a person, build a relationship. And, although this process does take time, the bottom line is that people will refer to, and join people they know, like & trust.
I was recently prospected and found the experience to be so awful, that if I was not already involved with & knowledgeable about Network Marketing, I’m sure I would have become 100% turned-off by the entire NM/DS industry. The person who called me sounded excited, yet I could tell they were just reading from a script rather than sharing of themselves (why they joined and how it has or will benefit them or their family). They never asked me any questions. Instead I was told how this was a “ground floor” once in a lifetime opportunity, and although they just started, were already in management & going to be quitting their JOB soon because of the income they were making. As our conversation continued, the more frustrated I became because this person knew I was already involved with another company that I’d been with for several years. Did they happen to ask me if I was even looking for a change? No. I felt like I was being talked at rather than talked to. Big Difference!
I have found that by taking the time and effort to sincerely (there’s that word again) get to know people, you will learn whether or not they would even make a good business partner or client. Ask questions and listen to their answers. Do they sound happy when they talk about their current job or having enough money to do the things that are important to them? Do they talk about having enough money yet never being home to spend time with their family? Do they now, or have they ever thought about owning their own business? Are they a people person? Do they have a problem that might be solved by the product(s) that you can offer? You may find that people you talk with do not have any interest in owning their own business, or perhaps its just not the right opportunity for them. And that’s okay.
To be successful in growing your business you do have to actively share your products and company with others, and if you approach this with sincerity and respect of the other person, I believe you’ll both have an enjoyable conversation. Again, realize though that not everyone you share your opportunity with will join your company, yet some of the most successful Network Marketer’s have found their Ace business partners as a referral from someone else. And that referral most likely came about simply because that now successful Network Marketer got to know that person who referred – and in turn, that referee knew, liked and trusted them, making the referral possible.
P.S. I appreciate you stopping by and would enjoy hearing your personal thoughts about relationship building in Network Marketing/Direct Sales ~ please feel free to share in the comment box below. And, if you have found my post to be of value to you, and feel it would also be to others, then please free free to share it with your friends on Twitter, Facebook, etc.
* This post was originally published on May 24, 2010.







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